SEO Services
For years I have been building websites for small business owners; and they nearly always ask me about getting a high ranking for their site in google, yahoo and MSN/Bing. When I build a website I make sure the site is as search engine friendly as possible and I always use the latest techniques to achieve this. Sometimes this, plus some good content, is all that is required for a good ranking.
There are situations however, in competitive areas, where this is not the case and more work needs to be done to get a good ranking in the search engines. However, a good ranking isn’t enough. What you need is qualified traffic for keywords that matter. Unless you have a full-time marketing team (= expensive) the mistake commonly made when optimizing a small business website it to try too much too fast. In doing so you spread yourself too thin and lose focus. And to compound this, even though you might get more traffic (maybe) you still have to do something with the traffic. Trying to optimize a small site to effectively convert for a large number of keyphrases isn’t possible. So you get a low conversion rate.
Better to narrow it down to 5 or 10 solid traffic producing phrases and get a good ranking for these. And then feed this traffic into well optimized pages that produce lots of qualified inquiries or sales. Then you can afford to come back and do it again for a broader spread of keywords. This SEO strategy works – and makes for one stable traffic producing website. I know. It’s how I do it for my site. And it’s really the only way that is affordable for small business.
I have put together a start up SEO package for all small business owners. It covers the following:
- Keyword Research: It is vital to target keywords that relate to your desired audience and that have a good search volume. Miss this and you’re off target from the start. I will identify the best 5 – 10 quality keyphrases to focus on.
- Site Layout: Properly structure your site around these keywords and phrases.
- On Page Optimization. Further build your webpages around those keywords so the search engines know what it is your site is about. So they can do their job and send you the correct visitors for that webpage. (And the traffic converts into sales or inquiries better this way too)
- Link Building: google and the others measures your site’s importance by how many sites link to it and the quality of those sites. So you not only need links, you need good links.
These four stages are conducted over a period of 3 months. Contact me for a quote to optimize your website and get that traffic to your site moving again.
